Provide high-quality content that inspires confidence. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration). A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor. Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive landing pages.Īre short, sweet, and uncluttered. How to Make Great Landing Pages That Convert Does it align with current trends? The internet user’s expectations and preferences change every year, so make sure you know the landing page trends to capitalize on. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.ĥ. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. How did they get to my landing page? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. So get in your audience’s head, Hannibal Lecter-style.Ĥ. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. Who is my audience? And what are their hopes, dreams, and aspirations? As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs. They’ll thank you for it (although that’s not a promise…)!ģ. Who am I competing against? Really it’s three questions: Who am I competing against, how are they succeeding, and how can I copy their success? Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow likewise. (You have to define conversions before you can track conversions.)Ģ. What is the goal? In an ideal world, what would visitors do upon reaching your landing page? Would they buy something? Fill out a form? Sign up for a newsletter? Download an ebook? Toss aside their keyboard, break out a harmonica, and play a sweet blues rift? The first step for any strategy is determining goals. Before You Build a Landing Pageīefore creating your landing page, first ask yourself…ġ. What makes a great landing page? How can you make awesome landing pages that boast off-the-chart conversion rates? We’ll walk you through what you need to know to make it happen. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.īut don’t just check off received landing page best practices. Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad).
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